Kevlaar 7 is an unadulterated dose of reality….the type of wake up call that can change your perspective on life.\r \r In an age when ignorance is a choreographed act developed in marketing meetings, and beef is a carefully planned media tool, it seems that all of our true emcees are put on the backburner, in exchange for fame. But after just one listen to Kevlaar 7’s lyrical talent, intellect, concep...ts, and insight, it's clear that this unparalleled MC/Producer is about as real as it gets. Not because of where he is from or how he came to get where he is today, but because of the way he has chosen to articulate himself.\r \r Candid, controversial, and visual Kevlaar 7 has quickly become one of hip hop’s strongest voices for the people, with his well-crafted rhetoric and street versus reality imagery.\r \r Born Kevin Cross, in Grand Rapids (Gunrule) Michigan, Kevlaar was born into a modest, 2 parent, biracial home. There were trials and tribulations from the beginning from racist neighbors. Witnessing his father defend his family because of a skin color, Kevlaar and his younger brother (Bronze Nazareth) were made painfully aware, early of obstacles they would eventually have to overcome.\r \r In school, Kevlaar and the rest of the black youngsters connected on a natural level. It was inevitable, and shaped Kevlaar’s life as we now know. Running in the streets with friends, some of who have since passed, Kevlaar was a witness to reality which helped shape the brilliant imagery in his lyrics. Growing up as a hip hop connoisseur, early on, Kevlaar was very heavily influenced by the likes of Rakim, Public Enemy, N.W.A., and Ice Cube. In his high school years it was The Wu tang clan, Nas, The Goodie mob, Outkast, and Mobb Deep.\r \r Before hip hop, Kevlaar was cultured in music by his mother and father, via the sounds coming out of the household such as, Stevie Wonder, Grover Washington jr., The Commodores, Marvin Gaye, Jackson Browne and The Beatles, etc. This also conditioned Kevlaar’s ear to become the producer he is today.\r \r Kevlaar’s career began early with his cousins and his brother singing and rapping just for fun. In 1994 it came to be more serious when Bronze Nazareth, then known as “Half entity”, began to make beats for them to rap over. Kevlaar and Bronze were also honing their MC skills and in 1996 began work on their debut album, “The Unknown- Death’s Birth: The Grip of Behemoths”. Paying for studio time at $75 an hour, the duo finished the album and released it in 2000. It was sold via the internet and moved close to 10,000 units.\r \r After the modest success of the Unknown, Kevlaar and Bronze were thirsty for more and Bronze managed to land a production deal with The Rza of the Wu tang clan. Kevlaar was there at every turn and in 2003 the brothers moved to Detroit, to take advantage of the oppurtunities in the rich hip hop scene.\r \r Bronze’s production had grown to be impeccable; So much so that Kevlaar asked Bronze to show him the ropes on the production side and thus began Kevlaar 7’s composition career. Building their own studio in Detroit in 2003, work began on Bronze’s 1st mix tape, “Thought for Food Vol. 1”, released in 2004. Kevlaar was featured with 3 unforgettable verses, with lines like “I play/ dominoes/ on top of/ Live/Volcanoes/ Sip lava/ with a mouth of gasoline/Pages/ Ageless flow/ I’m in history Books/Next to James Monroe/ with a gat to his dome”. Work continued with Bronzes debut solo album, “The Great Migration” in 2006, which also featured Kevlaar 7.\r \r Very soon after the critical and commercial success of “The Great Migration”, street emcees were taking notice and yearned to be a part of the movement. Kevlaar & Bronze formed, “The Wisemen”, and out of it was born the cerebrally menacing debut LP, “Wisemen Approaching” in 2007. Kevlaar’s mark was all over the album with his stellar production and visual word play. With an unforgiving aural assault, it was also highly critically acclaimed, and a commercial success. Bronze Nazareth’s sequel mixtape, “Thought for food Vol. 2” released in 2009, also featured Kevlaar 7 and was a success that garnered sizeable label attention once again. \r \r On July 17, 2009, Kevlaar 7 released his first collective of solo work in a mix tape titled “Unbutton your Holsters Vol. I”. It was released with much critical acclaim and is still moving off of the shelves.\r On February 1st, 2011 Kevlaar’s critically acclaimed EP, “Who got the Camera?” dropped. Entirely, socially and politically themed, the direction of this EP served as a wake up call, and un-apologetically fortold what was to come concerning the United States turmoil.\r May 29th of 2012 was the day Kevlaar 7 dropped his debut solo LP on the world. “Die ageless” truly embodies its title, and it gives listeners and fans the greatest Kevlaar they've ever heard up to this point. \r Later in the year, on September 11th, Kevlaar teamed up with Indiana producer, Woodenchainz, and dropped the sonically & lyrically classic album, “Sophisticated Movement”. Both albums in 2012 have been mentioned in hip hop journalist and fan circles as potential albums of the year.\r \r Kevlaar 7 has been endorsed by some of the most prominent artists in underground hip hop, as evidenced by his laudable work with the likes of Bronze Nazareth, The Wisemen, Sha Stimuli, Ras Kass, Styles P, George Clinton, Roc Marciano, Dom Pachino, Tragedy Khadafi, Inspectah Deck, The Gza, Vast Aire, Hell razah, Killah Priest, Cappadonna, William Cooper, Planet Asia, Kurupt, J $crilla, Chi King, 12 o’clock, Solomon Childs, C rayz walz, and Sav Killz, just to list a few.\r \r Attentive of his influence and determined to stay true to his 'no sugar coating’ mantra, Kevlaar’s music mirrors a life that remains under construction and demonstrates a man who speaks to truth because it is all he knows. While others use smoke and mirrors to trick impressionable buyers, it's Kevlaar’s brutal honesty that keeps his fans coming back for more. \r \r “I’m not in the business of beating around the bush to get my point across. I have a duty to speak the truth and let our people know what the reality is, even if it is ugly. Of course I will do everything in my power to sell records because in the end it is a business. But regardless to that I will always preserve my integrity. I have something I need the world to adhere to….”